B2b Marketplace

Facilitated 1:1 interviews with power users, resulting in validated insights and team alignment.

Starting with wireframes, I refined through critique cycles and stakeholder review.

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Whether you're building a new feature, this principle applies.